Marketing Operations · Growth · Client Success

Growth rarely stalls on strategy. It stalls on follow-through.

That's what I own.

I'm Sara Najam — a marketing operations and client-success lead with 7+ years keeping the moving parts of growth connected: leadership, agencies, CRMs, content teams and tech providers. The person who makes sure the plan actually ships — without anyone needing to chase an update.

7+Years in marketing ops & CSX
6 yrsLeading ops at three agencies
GMT+3Turkey · overlaps AU, US & UK
PhDBehavioural science (in progress)
My unfair advantage —
A behavioural-science foundation. I read the people behind the dashboards: why a client churns before they say so, why a vendor stalls, what actually moves a lead. Operations with a psychologist's eye for the human signal underneath the data.

Most coordination roles fail the same way. Here's the difference.

There's a version of this job that waits for instructions and ticks boxes — and a version that takes the wheel. I've spent years being the second kind, across high-scale agencies and one-on-one with founders.

The version that frustrates leadership
Waits to be told what comes next
Completes tasks, misses the bigger picture
Lets agencies and suppliers run unchecked
Needs constant oversight to stay on track
Reporting that raises more questions than it answers
Goes quiet when projects get complicated
How I work
Spots the next move and makes it before being asked
Treats every task as a lever on a business outcome
Holds vendors accountable — without creating friction
Runs independently; leadership gets visibility, not babysitting duty
Builds reporting leadership can act on the same day
Gets sharper, not quieter, when things get complex

The work I run so leadership doesn't have to think about it.

01

The Coordination Layer

The single point between leadership and every external specialist — agencies, CRM consultants, developers, content teams, AI providers. Projects move because someone keeps them moving.

02

CRM That Stays Clean

GoHighLevel end-to-end: pipelines, workflows, automations, dashboards, lead attribution. I treat data hygiene as a business function, not an afterthought — because reporting depends on it.

03

Agency Accountability

I've sat on both sides of the agency relationship. I know how vendors behave when no one's watching — and how to change that dynamic without burning the relationship down.

04

Reporting Leadership Trusts

I build KPI dashboards and management reports from scratch. My rule: if leadership has to ask for an update, the reporting system has already failed.

05

AI & Automation Projects

I coordinate implementations — liaising with developers and tech providers, tracking deliverables, flagging risks before they compound. I keep the build on schedule.

06

Retention & Upgrades

My track record: turning at-risk, dissatisfied accounts into retained — and upgraded — ones. I protect the revenue already worked for.

Six years leading operations across three agencies.

Plus seven-plus years applying behavioural science to how people perceive, decide and respond — across consumer psychology, marketing and human communication.

2 yrsUS Agency

Client Experience & Operations Lead

US-based marketing agency · Remote

Central coordination point between leadership and external specialists; owned the full client lifecycle — onboarding, retention, escalation and upgrades. Managed GoHighLevel CRM end-to-end, ran reporting cadences, and consistently turned at-risk accounts into retained and upgraded ones.

2 yrsUAE Agency

Creative Strategist & Paid Media Specialist

UAE-based agency · Remote · Wellness, Fashion, Property, Skincare, Retail

Directed full-funnel campaign strategy across 30+ Meta campaigns and 12M+ impressions, applying persuasion psychology and cognitive-load principles. Delivered standout results including 13.9K+ qualified leads at €0.06 CPL and 430% ROI on a fashion e-commerce account.

2 yrsPrior Agency

Creative Strategist & Marketing Manager

Cross-functional agency role · Remote · Multiple brands

Led campaign ideation, funnel strategy and performance reporting across a multi-brand portfolio. Built paid-media strategies across Meta for 6+ clients, ran campaign audits and content calendars, and aligned creative direction with growth-stage goals.

Fluent in the stack growth runs on.

CRM, automation, project management, analytics — the systems that turn a growth plan into something measurable.

CRM & Marketing Platforms
GoHighLevelHubSpotMailchimpConvertKit
Automation & Funnels
ZapierGHL WorkflowsMeta Lead FormsSquarespace
Project Management
ClickUpAsanaMonday.com
Analytics & Reporting
Google AnalyticsKPI DashboardsMeta Ads Manager

Turkey time sits in the sweet spot for global teams.

I'm in Ankara (GMT+3) — which means real working overlap with Australian, US and UK teams in the same day, without anyone keeping unsustainable hours. Daily live communication is genuinely workable.

Ankara · Home
GMT+3
My base · daytime hours
Australia AEST
+7
Their morning = my early morning
US East
−7
Their morning = my afternoon
London
−2
Near-full working-day overlap
I'm not here to complete tasks. I'm here to make sure the investment in growth actually shows up in the numbers.
— Sara Najam

What the first 90 days look like.

No long ramp-up. Here's how I begin protecting a growth investment from week one.

Days 1–30

Map & Stabilise

  • Audit every active project, vendor and deadline
  • Find the gaps where things are quietly slipping
  • Establish a clean reporting rhythm with leadership
  • Take agency & supplier follow-ups off your plate
Days 31–60

Tighten & Coordinate

  • Stand up dashboards for full marketing & CRM visibility
  • Hold vendors to deliverables and timelines
  • Clean CRM data & lead routing for accurate attribution
  • Surface the first round of improvement opportunities
Days 61–90+

Drive & Scale

  • Growth initiatives moving without constant oversight
  • Proactive recommendations, not just status updates
  • Documentation & systems that outlast any one person
  • Positioned to grow into a senior operational role

Let's talk about what growth should look like.

I'm ready for full-time, my hours overlap with global teams, and I'm looking to grow into the role — not just fill it. Send me the next step and let's get into it.